I design ventures, systems, and communities that turn complex challenges into meaningful change.
Barcelona · Business Design MA @Elisava · Founder @Optura
The challenges we face today are rarely product problems.
They are system problems.
Food waste, climate change, education, community resilience, and organizational transformation all require more than better products.
They require better systems.
My work focuses on designing those systems — bringing together people, technology, and strategy to create meaningful change.
Food Systems
How AI and behavioral design can reduce household food waste.
Venture Building
Creating products and business models that generate both impact and sustainability.
Community-Led Innovation
Designing ecosystems where people can learn, collaborate, and create change together.
Future of Design
Exploring the evolving role of designers as facilitators, entrepreneurs, and system builders.
A selection of ventures, transformation projects, and initiatives that reflect my belief in design as a catalyst for meaningful change.
01
Venture Building · 2024–Present
Building an AI-powered platform that helps households reduce food waste through smarter post-purchase decisions.
View case study →Hosted by Ece Bozca
A platform for conversations on social innovation, systems change, sustainability, and the evolving role of design in shaping better futures.
Through conversations with global design leaders, educators, entrepreneurs, and changemakers, Design for Good explores how design can create meaningful impact beyond products.
Now Playing
Business Design × Systems Thinking × Entrepreneurship
My background looks diverse because it is — deliberately. Rather than specializing in one industry, I've worked across startups, NGOs, municipalities, educational institutions, and entrepreneurial ecosystems.
Seeing similar challenges from different angles is what shaped my systems approach to innovation, instead of a discipline-specific one. Complex problems rarely respect the boundaries of a single field — so neither does my practice.
Today — Learning & Building, Simultaneously
I'm pursuing a Master's in Business Design at Elisava while building Optura — an AI-powered venture focused on reducing household food waste.
Optura isn't separate from my education; it's the reason for it. The venture is my living laboratory, where every framework I learn is immediately tested against real users, business constraints, and market realities.
Strategy
Research
Leadership
Experiences That Shaped My Thinking
Startups
Building Optura taught me how to validate assumptions under real market constraints.
Optura · 2024–
Consulting
At Originn Creative Hub, I learned to design services and operational systems with clients, not for them.
Originn Creative Hub
Communities
Leading ENTA showed me how organizational design shapes community growth and engagement.
ENTA · 2023–2026
Products
Talkido strengthened my product thinking by translating strategy into digital experiences.
Talkido
Academia
Business Design at Elisava lets me connect design methods with venture creation in practice.
Elisava · Barcelona
The best way to understand how I think isn't by reading about me — it's by seeing the systems I've designed.
I'm currently open to consulting projects, collaborations, speaking opportunities, and conversations around design, innovation, and venture building.
ece.bozca@gmail.com
